Ham Farms, a Snow Hill, NC-based integrated grower, packer, shipper and processor of sweet potato and other agricultural products, has been supplying customers with fresh and processed produce for over 40 years. As a family-owned-and-operated company, Ham Farms’ core strength has been its relationship with its buyers and corporate customers.
With the company’s continued growth and presence in the retail market, the new www.hamfarms.com highlights its focus to engage retail customers, integrate new brands and grow the sweet potato market worldwide.
Engaging retail customers
Ham Farms has always been dedicated to its buyers and corporate customers, but with continued growth comes the importance of engaging retail customers. Blogs, email and social media campaigns will begin to foster a relationship with the company’s end users.
Integrating new brands
The four companies owned and operated by Ham Farms — Ham Produce, Natural Blend Vegetable Dehydration, Yamco and Covington Vodka — will be integrated into all marketing initiatives.
Growing the sweet potato market worldwide
Ham Farms said as a company rooted in eastern North Carolina, it feels a responsibility to continue the growth of the sweet potato market domestically and even worldwide. As a result, Ham Farms will target new markets and deliver awareness campaigns aimed at educating the public on the benefits of sweet potatoes and processed sweet potato products.
The redesigned Ham Farms logo and website deliver a fresh new look to an established family-run business.
“I wanted to create a brand that was young and vibrant but still celebrated the rich family history of the company,” Marketing Director J.D. Wyborny said in a press release. “The new slogan Family to Table represents our commitment to delivering natural and fresh products from our family farm to your table.”
Visitors to the website will find an easy to navigate experience loaded with content including information on all of Ham’s brands, Southern-inspired recipes, and blogs focused on enhancing the awareness of the benefits of sweet potatoes.
Source: Produce News