Three video recipes produced this year by ABC in Denver for Colorado Potatoes, the marketing arm of the Colorado Potato Administrative Committee, continue to gain traction on social media, the committee’s website and the Google Ad network.
According to Linda Weyers, assistant director of CPAC, and Savannah Schlaufman, marketing administrative assistant, the recipes were developed by Colorado Chef Jason Morse and are presented in “fast hands” mode, showing how the renowned chef puts together such fare as potato-inclusive Colorado Chicken and Waffle Hash, Colorado Flatbread and Colorado Potato Poutine.
The latter, a riff on the Canadian cheesy treat, is a showstopper with Colorado spuds, lots of cheese and green chile.
The videos, which were launched in May and will run a total of three months, rotate in airing, with each running about a minute.
“We’re reaching out to food enthusiasts,” Schlaufman said of how the audiences were targeted. Much of the effort focuses on the Southeast, where large volumes of Colorado potatoes are shipped.
After previous campaigns indicated the area with the highest response, the marketing team began working to that strength.
“We have our geographic area narrowed down to seven states reaching from Texas to Florida,” Schlaufman said.
“Our last campaign was Colorado Potato Noodles, and we were really happy with it,” Schlaufman said. “We expanded on it for this three-video campaign.”
Schlaufman said, “Also, whoever uses the Google network can share the videos on their personal YouTube page.”
In addition to the foodie fun, Schlaufman is producing her own videos as well. Called “From Seed to Store,” the productions look at the San Luis Valley potato season throughout its entire process. Schlaufman said she’s hoping to “reach people who’ve never been on a farm.” Those videos will also be on Facebook and YouTube.
Source: Produce News